Getting that interview is just the first step—preparing for it is where you truly shine! Here’s everything you need to know to impress the recruiters and get that offer letter in your inbox

Table of Contents

• Company Research

• Prepare for Interview Questions

• Questions for the Recruiter

• The Interview

• Post Interview

• Connect With Us!

• Understand the Mission: Visit the company’s website and "About Us" section to learn their values, goals, and mission. Try to connect these to your personal goals or values. For example, if they prioritize sustainability and you’re passionate about eco-friendly practices, bring this up in your interview.

• Study Recent Campaigns: Review their latest marketing initiatives across social media, advertisements, and press releases. Be ready to discuss specific campaigns you admire, why they stood out, and how you could contribute to similar projects.

• Explore Industry Trends: Dive into the broader industry landscape. Understanding how the company compares to competitors or how they’re positioned in the market shows you’re proactive and knowledgeable.

• Common Questions: Start with foundational questions like:

  • “Why do you want to work here?”

  • “What’s a recent trend in marketing you find exciting?”

• Behavioural Questions: Expect situational questions such as, “Tell me about a time you managed multiple deadlines.” Use the STAR Method (Situation, Task, Action, Result) to organize your answers effectively and focus on results.

• Technical Skills: Review the tools or platforms listed in the job description. Prepare examples of when you’ve used tools like PowerPoint, Excel, or Canva. If you lack experience with any tool, acknowledge it and express enthusiasm to learn.

• Mock Interviews: Practice out loud, preferably with a friend or mentor, to fine-tune your delivery and identify areas to improve.

• Prepare insightful questions to ask during the interview. For example:

  • “How does this role contribute to the company’s overall goals?”

  • “What does success look like in the first three months?”

  • “Are there any recent challenges the team is facing that I could help address?”

• These questions not only show your interest but also provide valuable insights into the role and the company.

• Avoid generic questions (e.g., “What’s the company culture?”) unless you’re diving deeper into specifics about the culture.

• Arrive Early: Virtual or in-person, being early shows you’re punctual and gives you time to settle. Test your tech setup beforehand for virtual interviews.

• Dress Professionally: Even for remote interviews, dressing formally boosts your confidence and conveys professionalism. If in doubt, opt for business casual or formal wear.

• Communicate Confidently: Answer questions concisely and emphasize results from your past experiences. Highlight the skills or projects that align most closely with the job description.

• Engage with the Interviewer: Listen actively, nod when appropriate, and ask follow-up questions based on their remarks. Building rapport can set you apart.

• Close with Enthusiasm: End the interview by thanking them and expressing your excitement about the opportunity. For example, “This conversation has made me even more eager to contribute to [Company Name].”

Send a thank-you email within 24 hours. Here are 2 different templates that I used after my Unilever Marketing Intern interview that landed me the role!

Email #1

Email #2

If you want to find us in other places then feel free to follow us on our LinkedIn and TikTok!

Feel free to email us back with any questions you may have on the internship process or if you need specific advice, we’re here to help!